I always wait for at least a month before sorting out my various business cards. This gives me a chance to discover who I remember and who I don’t. If it is the latter, I don’t bother keeping the business card because what is the point besides, of course, clogging up my database?
So, for my sins, I have just been going through loads of business cards that I have acquired at various seminars and networking events. I have to confess that I have thrown out half of them for the following reasons:
- No Strapline.
It is very important to have a succinct strapline to remind people like me what you do and who you are. If you haven’t made a huge impression and I have no idea, why should I get in touch with you?
- Too much information.
The company has tried to cram too much information on the card and it is now seriously unreadable. If I can’t read the information, am I going to contact you?
- Background colours.
A communications company’s corporate colours are so bad that it makes their business card unreadable. What does it say about their communications and would I use them?
- Essential information missing.
A web designer’s business card doesn’t have a web address. Should I trust a web designer without a website and does this look professional?
- Moving Premises
The current address and telephone number have been struck out by black felt tip and new ones handwritten on. I don’t think I’ll take this company seriously. Would you?
It might be a good idea to review your business card from a different perspective. How will people think of you, when they look at your business card? I would be interested to hear from anyone with any other tips and advice on this subject.
This guy has some interesting points about business cards
Thanks so much for contributing and for the really interesting presentation – he has some really good points!
Even though he is somewhat over the top shall we say!
Exactly. I thought they should be diamond encrusted too for impact. It would definitely work for me!! LOL